Renaming of GORI products

Concentration on the Teknos brand

More than six years after acquiring the GORI Industry division, and to streamline the primer and filler/ intermediate product assortment, Teknos will now be phasing out the brand name GORI for primers and fillers/ intermediates, and will be changing the product names as of beginning of 2016.

For instance, GORI primers will be renamed Teknos AQUAPRIMER, while GORI intermediates will receive AQUAFILLER designations. Important for customers to acknowledge is: Only the product names and ordering information are being changed. The products themselves will still be available in the same quality and formula. 

Customers will receive a detailed list of the products and versions affected in time for the switch, complete with all the new ordering information. Your local Teknos contact person will be glad to assist you with any questions you may have.

“Since the acquisition of the GORI Industry division, the teams in research and development, sales and application technology have been merged, and Teknos is now known in markets where we were not highly active under this brand until 2009,” says Product and Marketing Manager, Søren Juhl Hansen. "The general pressure keeping a streamlined product assortment alive and vivid is why the time has come to contract on a single brand. It is important to keep in mind that we are not changing the tried-and-true GORI formulas, but only renaming the products. Customers will still have a complete range of high performance products in the high quality they are used to.”